April 21st, 2008
This is the second in a series of articles I will be posting on Facebook Pages and how they can benefit you and your organization. Facebook Pages are the “Profile” for your business on Facebook.
In the last of this series I went over the Applications that get installed by default for each Facebook Page type you add. This time, I’m going to go over the different types of information that get shown by default.
When you create a new Facebook Page, you might notice a link that says, “Add Information to this Page”. When you click on that, depending on what type of Page you are creating, there will be different types of information you can fill out. Some Pages have “About Me” sections, others have hours of opening, others have places for a mission statement. Depending on the type of business you are creating a Page for, you’ll get different options to fill out so it is important to be sure you’re selecting the right type of Page. Again, you cannot change the Page type after your Page has been created!
Each Page has one or multiple of 3 different categories of information - “Basic Info”, “Detailed Info”, and “Contact Info”. The following Pages have a Basic Info section with “Affiliation, “Address”, “Phone”, and “Birthday”. They also all have a Detailed Info section with “Website”, “Personal Information”, and “Personal Interests”, and a Contact Info section with an “Email” field:
- Actor
- Athlete
- Comedian
- Critic
- Model
- Visual Artist
- Writer
The “Auto” Page type just has a Basic Info section with “Website”, “Company Overview”, “Mission”, “Built”, “Features”, and “MPG”.
The following Page types have a Basic Info section with “Address”, “Phone”, and “Hours” (Monday through Sunday):
- Auto Dealer
- Bank
- Bar
- Cafe
- Club
- Convention Center
- Education
- Event Planning
- Government
- Grocery
- Health and Beauty
- Home Service
- Hotel
- Library
- Medical
- Museum
- Park
- Pets
- Professional Service
- Religious Organization
- Store
All of the above, with the exception of Library, Religious Organization, Professional Service, Bar, Cafe, Club, and Restaurant, have a Detailed Information section with “Website”, “Parking”, and “Public Transit”.
Bar, Cafe, Club, and Restaurant have a Detailed Information section with “Website”, “Attire”, “Payment Options”, “Culinary Team”, “General Manager”, “Parking”, “Public Transit”, “Price Range”, “Services”, and “Specialties”.
Library, Religious Organization, and Professional Service have a Detailed Information section with “Website” and “General Information”.
“Band”, and “Musician” Page Types have a Basic Info section with “Members”, “Genre”, “Home Town”, and “Record Label”. They also have a Detailed Info section with “Website”, “Current Location”, “General Manager”, “Booking Agent”, “Press Contact”, “Artists We Also Like”, “Influences”, “Band Interests”, and “Biography”.
The following Page Types have a Basic Info section of “Founded”, and a Detailed Info section with “Website”, “Company Overview”, “Mission”, and “Products”:
- Communications
- Consumer Products
- Financial Service
- Food and Beverage
- Game
- Home Living
- Hotels/Lodging
- Non-Profit
- Online Store
- Pharmaceutical
- Rental Cars
- Retail
- Sports/Athletics
- Technology Product/Service
- Travel
- Website
The “Film” Page Type has a Basic Info section with “Release Date”, “Genre”, and “Studio”. It also has a Detailed Info section with “Website”, “Starring”, “Screenplay by”, “Directed by”, “Produced by”, “Awards”, and “Plot Outline”.
The “Politician” Page Type is an interesting one. Fans of a “Politician” are called “Supporters”. It has a Basic Info section with “Country”, “Currently Running for Office”, “State”, “District”, “Party”, “Current Office Office”, “Current Office State”, “Current Office District”, and “Current Office Party”. It has a Detailed Info section with “Website”, “Gender”, “Relationship Status”, “Birthday”, “Hometown”, “Political Views”, “Religious Views”, “Activities”, “Interests”, “Favorite Music”, “Favorite Movies”, “Favorite Books”, “Favorite TV Shows”, “Favorite Quotes”, “About Me”, “Employer”, “Position”, “Description”, “City/Town”, “Time Period” (Multiple employers are allowed), “College/University”, “Class Year”, “Years Attended”, “Concentration(s)” (Multiple schools are allowed), “High School”, and “High School Class Year” (Multiple schools are allowed). Politicians also have a Contact Info section with “Email”, “Phone”, “Cell”, “Screen Name”, and “Address”.
The “Sports Team” Page Type has a Basic Info section with “Members”, “Affiliation”, “Address”, and “Phone”. It has a Detailed Info section with “Website”, and a Contact Info section with “Email”.
The “TV Show” Page Type has a Basic Info section with “Network”, “Season”, and “Genre”. It also has a Detailed Info section with “Website”, “Schedule”, “Starring”, “Written by”, “Directed by”, “Awards”, and “Plot Outline”.
As you can see, each Page type can provide you different ways of showing info about your business or brand. You can choose any Page type you want, but remember first of all that again, Page types cannot be edited once you choose one, and secondly, the Page type you select categorizes your Page with other Pages in that category. So if you’re an Auto Dealer and categorize yourself in the Film type to get the additional Film info, your dealership will display amongst a bunch of other Films in the Pages directory.
It has been a pleasure putting this together - I only hope it can be useful to you as well as you’re trying to set up your next Facebook Page! I’ll be posting a few more of these over the coming week or two - stay tuned!
Need some help getting a Facebook Page set up for your Organization? I do consulting! Contact me at jesse at staynalive dot com and I’ll get you setup with a plan on how you can utilize Facebook to bring your company more customers.
Add yourself as a fan on our Facebook Page at http://page.facebookadvice.com!
Tags: Facebook Consulting, Facebook Page Fields, Facebook Page Information, Facebook Pages
Posted in Facebook Pages, Facebook for Business, Howtos | 5 Comments »
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